Tips & Tricks

A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Another popular analogy is the ‘Goldilocks effect.’ Is your campaign too hot, too cold, or just right? You won’t know until you taste test each one, and this
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Look around your office – it’s a jungle. When it comes to weighing making decisions, there are your sharks (the ones who instill fear into your hearts), the monkeys (the young mischievous ones), and then there are the HiPPOs – the Highest Paid Person with an Opinion. As a 125-pound Asian, I am terrified of HiPPOs.
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