The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,
Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds of millions of users. The most popular type of ad on TikTok is the “In-Feed Ad,” which mirrors Snapchat ads or Instagram/Facebook story ads. These in-feed ads run in between organic content on the “For
The social media giant’s attempt to compete with TikTok and Pinterest clearly failed. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 2, 2020 3 min read This story originally appeared on PC Mag Lasso, Facebook‘s answer to the wildly popular TikTok, is going to the great app store
The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands.
Financial advisor Jeff Rose breaks down his setup for recording videos that appear on YouTube’s Trending tab. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 1, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Jeff Ross’s videos have been featured on YouTube’s Trending tab
Facebook is under siege. The movement to persuade advertisers to pause their ad spend for the month of July (#StopHateforProfit) is an organized one, backed by groups ranging from the NAACP to the Anti-Defamation League and Color of Change. Its made for splashy headlines. To lose business from companies like Microsoft, Unilever and Verizon isn’t
Comedian and Love Island host Arielle Vandenberg discusses her career trajectory and how she’s focused on the next big thing. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 30, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Arielle Vandenberg is a comedian, actress and host of Love
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
The chorus of voices in unison with #StopHateForProfit swells; Facebook does damage control amidst falling shares. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 29, 2020 2 min read It has not been a great week for Facebook, but it’s not the only target of the Anti-Defamation League’s insurgent #StopHateForProfit social
In some cases, Facebook will leave up a rule-breaking post from an elected official because it’s been declared ‘newsworthy and in the public interest.’ Now the company is going to label such posts to make this distinction clear. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 29, 2020
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere
The woman vented on Facebook, but people raised funds for the employee instead. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 27, 2020 2 min read The use of face masks has become a basic aspect in our daily life, but there are still some skeptics who decide not to
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals