While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly. Say you read that Hertz
Google is changing how it presents news stories in its search results. When people search for news, they typically see two top stories and a horizontal, scrolling carousel of results (AMP pages). As of today on mobile devices, people will see multiple carousels of news stories on the same topic. They’ll also find additional content
When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that
Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge the Search Engine Land Awards, what he and his team of judges look for, what has knocked their socks off in the past, and yes, even what makes them cringe.
I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus, there was something oddly satisfying about seeing what you had physically achieved. On the flip side, I hated reporting
Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now. Mine the ‘People Also Ask’ box for content “People Also Ask” has been dominating SERPs for some time.
Jeff Selig from Overdrive Interactive invited me to his office to sit down and talk SEO. It was a fun chat because we went back to the 90s era, the super early days of SEO, where things like domaining, spamming and even cloaking were the thing to do. As things matured, so did the SEO
Messages within Google Search Console are now accessible through the bell icon at the top of any page within Search Console, the company announced Wednesday. The updated interface now allows site owners to view their messages from anywhere within the tool, without leaving reports. Source: Google. Why we care Being able to reference messages without
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to get results. To keep up, marketing
Shipping companies across the world can now sign up to participate in Google’s package tracking early adopters program, the company announced on Thursday. The program enables more shipping companies to show users the real-time status of their delivery right on the search results page. Source: Google. Why we care This feature has been available to
The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available
Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety
It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection –
First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy —