SEO & SEM

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding but it’s not that hard to get bad results if you deploy it incorrectly.  Say you read that Hertz
0 Comments
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to get results. To keep up, marketing
0 Comments
The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available
0 Comments
Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety
0 Comments