Marketing News

BBC –  Alan Partridge returns Ah Haaa! The BBC brought back Britain’s most inept radio host and full-time egomaniac Alan Partridge after 24 years in February – but with a twist. Forgoing the usual Radio Times listings and TV promo that one might expect from the British Broadcasting Corporation, 20,000 BBC staff – “colleagues” –
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The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability
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Ryanair is rethinking its brand positioning to focus on low fares and low emissions as it looks to get people thinking about airlines’ environmental credentials. [embedded content] Ryanair’s CMO Kenny Jacobs is calling on airlines to ban business class because it is “the worst thing for the environment”. Speaking to Marketing Week, Jacobs says: “There
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Return on investment is the metric of choice for many marketers looking to define the success, or failure, of their latest campaign. But what if a focus on short-term gains is jeopardising the potential for future growth? Return on investment (ROI) has become close to an obsession in marketing in 2019. Finding a formula to
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