Marketing News

Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to focus on environmentally-sound products after Chouinard realised his climbing tools were causing damage
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Starbucks brand suffers over tax avoidance claims. A Reuters investigation has claimed that Starbucks has payed only £8.6m in UK corporation tax since launching here in 1998 and has paid none since 2009. The newswire claims that despite generating £1.2bn in revenue in the UK over the last three years, Starbucks declared no profit here,
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Nike will replace Adidas as the top sponsor for the British athletics team from next year, a move that comes after a legal row between the latter and UK Athletics. Nike’s logo will be worn on the kits of all GB and NI track and field members from next year. The seven-year deal will take
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We Brits are a nation of brand lovers. We’re willing to economise when the economy is unpredictable but some anomalies remain. People have not stopped shopping in upmarket supermarket Waitrose; luxury goods sales are booming; and Coca-Cola continues to be the top drinks company despite anonymous, cheaper fizzy drinks being on offer elsewhere. Tesco has
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Also in this story “We used to say to clients the biggest risk you can take is not to take a risk because very few advertising campaigns could damage a brand. In order to get a decent return on your investment you have to take some risks and try new things because that’s what engages
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BBC –  Alan Partridge returns Ah Haaa! The BBC brought back Britain’s most inept radio host and full-time egomaniac Alan Partridge after 24 years in February – but with a twist. Forgoing the usual Radio Times listings and TV promo that one might expect from the British Broadcasting Corporation, 20,000 BBC staff – “colleagues” –
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The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability
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