Mobile Marketing

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.
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Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available
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From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding
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Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience
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First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy —
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