Email Marketing

While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like leaving it alone for light-years. Among other problems, I found that the message template no longer resonated with the brand and missed some obvious optimizations. It’s regrettable
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While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to understand that email marketers need far more from their technology. Last week, customer data solutions provider Validity announced plans to buy email marketing analytics and
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Valimail has announced the general availability of its DMARC monitoring solution to domain owners — for free. Valimail DMARC Monitor is a cloud-based tool that provides visibility into email sending activities from the domain, allowing domain owners (brands) to monitor for unusual activity — and protecting brands’ IP reputations as inbox providers indicate to recipients
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Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,
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Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your
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