Digital Marketing

Does your business occupy a crowded niche? If so, you’ll need to stand out to survive. January 15, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. These days, it’s increasingly difficult for an entrepreneur’s business to stand out. Extreme competition has led to consumers having high expectations. Oftentimes, simply offering above-average
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Tips from successful campaigns promoting everything from shapewear to prostate health. January 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. New York City’s Metropolitan Transit Authority (MTA) wouldn’t run their ads on subways, but feminine-hygiene product-maker THINX kept pushing. City officials called the ads, which showed a halved grapefruit with
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Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your
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Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
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Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch the wind and test out the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep
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Camera shy? Here are a few tips to get over the fears of appearing on video. January 8, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, The Ambitious Life creator and Entrepreneur Network partner Greg Rollett discusses how to get over fears of being on-camera when making short-form
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