Month: October 2019

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Taking on more responsibility and operating at a higher level will help your bottom line. October 31, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to make seven figures as a marketer. Siu points out that although he loves teaching marketing and spreading his
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‘We believe political message reach should be earned, not bought,’ says Twitter CEO Jack Dorsey. October 31, 2019 5 min read This story originally appeared on PCMag Twitter is taking the opposite approach to Facebook and ending all political advertising on its platform. “We believe political message reach should be earned, not bought,” Twitter CEO
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Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user. While growth and sophistication of fraud is significant, not all IVT is fraud. Much is simply a side effect of the digital ecosystem, and the shift to programmatic is
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