Tip #1 – Must be loyal to the leadership team first and foremost (top down). If the leadership team isn’t unified the entire team falls apart.
Tip #2 – Must seek to understand the “why” (big picture) behind a change so you can positively explain it to your team (get behind it!). The more you understand the better you can advocate for change.
Tip #3 – Must speak up to make sure the leadership team fully understands the impact of change so the best decision is made. Leaders cannot be silent.
Tip #4 – Must build a culture that puts the team first (we before me). If you’re not loyal to the team they have no reason to be loyal to you
Tip #5 – Must take pride in your cause, mission, brand, goals, vision. You set the standard, so set it high!
Tip #6 – Must be present, lead by example, be a servant leader. You’ve got to cast the vision and be visible for people to see when they lose sight of the vision themselves.
Tip #7- Must treat everyone fairly at all times. Hold absolutely everyone to the same standard and hold yourself to it to. Fairness goes a long way to building team loyalty because they know they can trust you.
Tip #8 – Must be clear about responsibilities/roles/goals & hold everyone accountable (real-time feedback) (show you care). People don’t really like being held accountable, and that’s ok. But people REALLY don’t like to hold others accountable. As a leader you set the standards so make sure you communicate clearly and quickly.
Tip #9 – Must recognize, encourage and acknowledge people (always). There is always something positive to recognize! This helps build a positive and encouraging team culture.
Tip #10 – Must set high goals/standards and don’t be afraid of missing them, strive for perfection knowing full well it will never be attained, but in the process you achieve excellence
Tip #11 – Loyalty grows stronger during times of struggle, embrace the struggle of challenges (trauma bond) . You can’t avoid tough times or challenges so embrace them! Overcoming adversity builds a loyal team – especially when the leadership team helps pave the way.
Tip #12 – Don’t be afraid of losing people, you will, it does not mean you do not have strong team loyalty (build future leaders). It means that you’ve created great people that feel confident in moving on to something new in their life! Great leaders build future leaders.
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!
Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/