John Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers. One of the most eagerly anticipated ads of the year was launched today, with John Lewis revealing its annual Christmas brand campaign. This year,
As the privacy landscape continues to shift in favor of user privacy, inbox providers are updating their policies and terms of service agreements in efforts to provide more security and transparency to users. But email service platforms and deliverability providers are feeling the effects — and they are trickling down to email marketers who rely
PPC managers make unnecessarily hard work out of keyword research. Yes, that’s a bold statement to make. But it’s one we’re making nevertheless. Don’t get us wrong, this isn’t meant to start a fight. Nor are we implying that PPC managers are no longer needed, because that’s simply not true. In fact, it’s something we’ve
NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO
John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers? [embedded content] Pete Markey, CMO, TSB This advert is probably one of the most important in the history of John Lewis and Waitrose given recent trading performance
The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. Marketing consultancy Oystercatchers has appointed former Marks & Spencer, Mothercare and Save Children marketer Jude Bridge as its new managing partner. Bridge replaces Phil Edmonds, whose resignation was announced earlier this week after two
The Mom & Pop’s Guide to Massive Organic Traffic Through SEO and Content Marketing | You’re a mom and pop shop, and you know no one ever looks at yellow pages anymore. So, they’re likely searching for your kind of business online. You want to be found through Google, but SEO’s too expensive for you.
Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks. The most important element of all is the Email Address (At), the unique identifier
Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can
TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account.
If you run Google Shopping activity, you’ll be familiar with the Google Merchant Center. It houses all your product fees, which are bumper lists of all of the products you sell. As Google Shopping matches search queries to your feed rather than keywords, this bumper list should be complete with all of the information that
No one would argue that Google is a pure, shining force for good in the world. But neither do we agree that it’s the corrupt entity portrayed in a highly charged Wall Street Journal (WSJ) article that appeared Friday. Search Engine Land will offer more perspective on the WSJ article in separate pieces next week.
John Lewis and Waitrose team up in Christmas ad first [embedded content] You may have seen that John Lewis and Waitrose have a joint Christmas advert out. Just in case you haven’t, it features a cutesy fire-breathing dragon called Edgar and clocks in at two and a half minutes. Teaming John Lewis’s “thoughtful giving” with
Tesco is launching a Christmas campaign to celebrate its centenary year by showing a time-travelling delivery van and its driver, who journey through the decades. Created by BBH London, the ad takes inspiration from the film Back to the Future with a delivery van that is transported back through time when it is hit by