NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO
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The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. Marketing consultancy Oystercatchers has appointed former Marks & Spencer, Mothercare and Save Children marketer Jude Bridge as its new managing partner. Bridge replaces Phil Edmonds, whose resignation was announced earlier this week after two
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Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email Address (At), the unique identifier
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Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can
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