E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”. Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone has a point of
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If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may
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Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs
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Shoppers of direct-to-consumer brands are more affluent, have higher expectations and display different media behaviour to the general online population, according to new research The market for direct-to-consumer (DTC) brands has been growing rapidly in recent years. And while much has been written about the brands themselves there has been less information about the key
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Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking
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Socialbakers’ Social Media Trends Q2 2019 Trends report: Allocation of ad spend on Facebook and Instagram Facebook continues to be fertile ground for advertisers, with News Feed ads outperforming all other ad units, according Socialbakers’ latest trends report. The social media management platform looked at Facebook and Instagram ad performance for more than 140,000 branded
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YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead
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In this video we share 4 tips on how to reach your sales goals… check it out! – By Marketing 360® / https://www.marketing360.com/ Intro: It’s easy to set high sales goals, but how do you achieve them? Let’s talk about 4 tips on how to do that. 4 Tips on Reaching Your Sales Goals: 1-
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Take Justin’s free online course on Business Blogging here: http://bit.ly/2QDb1FW Hey, it’s Justin from HubSpot’s marketing team. I’m gonna give you 10 blogging tips from HubSpot’s business blogging strategy course. Ready, let’s go. One, make it a point to expand your guest blogging portfolio. The first inbound link you receive from a website will be
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Avon is “completely getting rid of its marketing rule book” in order to attract Generation Z, consumers aged between four and 24. The 130-year-old brand has developed a three-point plan for attracting a new generation that spans every aspect of marketing. “It’s about products, positioning and doing the right thing. That’s how we’re addressing the
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In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of misinformation on the platform. At the time, Facebook continued to allow advertisers to alter headlines if the news articles were being used within an ad. Later that same year,
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For years, companies have structured their business strategies around the funnel — and it worked. But today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. Funnels produce customers but don’t consider how
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